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[nycphp-talk] Marco Tabini needs case studies for marketing PHP

Hans Zaunere hans at nyphp.com
Wed Oct 13 09:26:53 EDT 2004


> I know this isn't necessarily technical, but I figure pushing php
benefits
> us all.
> 
> http://blogs.phparch.com/mt/index.php?p=30
> 
> "    *  The basic idea is to build a war chest of marketing and
business
> resources that insiders and independent consultants can use to promote
the
> introduction and use of PHP in a company-be it large, medium or small.
>     * I am interested in case studies that showcase how PHP solves
problems,
> lower costs of implementation and ownership and lives within the
enterprise
>     * I am particularly interested in how PHP was adopted and why,
> especially if the company has a long tradition of taking advantage of
> commercial software.
>     * Do remember that these are marketing documents, not technical
ones. As
> such, you must be ready to write from a marketing and business point
of
> view, rather than a technical one.
>     * Studies that showcase a particular product that your company
> implements are ok, under two conditions: (1) the case study must focus
on
> the benefits of PHP, and not only your application and (2) your
application
> must be connected (as in "written in" or "written for") PHP."

And let's also remember that NYPHP has asked for case studies in the
past so if anyone does have a good case, please let us know and we'll
include it on nyphp.org and our new AMPeers section (sort of like
PHundamentals).

H





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