NYCPHP Meetup

[DeWitt, Michael]

John,

Thank you very much for such a complete reply.  I am going to have to give
this some thought to see what I can do to make this happen for us.  I think
this is a really cool way to show off all the features offered by a site.

Mike

> -----Original Message-----
> From:	inforequest [SMTP:1j0lkq002 at sneakemail.com]
> Sent:	Tuesday, June 26, 2007 1:44 PM
> To:	talk at lists.nyphp.org
> Subject:	Re: [nycphp-talk] [OT] Does anyone know how Google grouped
> links a re done?
> 
> DeWitt, Michael mjdewitt-at-alexcommgrp.com |nyphp dev/internal group 
> use| wrote:
> 
> >I was going through Google and noticed for some companies, they have a
> >series of grouped links appearing under the main search result.  For
> >example: http://www.google.com/search?q=ioma , look at the 1st result for
> >Ioma.  They have 4 links plus a "more" link.  I thought this might be a
> >"subscribed" link, but I thought you had to subscribe in order to see the
> >additional subscribed links?
> >
> >I would appreciate any insight as to how this is done.
> >
> >Mike  
> >  
> >
> These are being called "site links" and are intended to show the 
> searcher how a site has clearly-defined user interest areas, to help 
> them in their search.
> 
> It is believed that user click data is being used to help determine the 
> need for site links, although some SEO people have been teasing Google 
> this year and there are now some sites showing site links that probably 
> shouldn't have them ;-)
> 
> Most people I know think site links are based mostly on site structure 
> and back links.
> 
> If your site qualifies (searchers would benefit from site links as 
> search navigation aids)  then a good SEO would probably guide you by 
> suggesting that you:
> 
> - get inbound links from on-theme trusted sources TO your desired site 
> link demarcation page, and make sure the page it titled and has H1/2 
> tags that match the theme exactly. e.g. get job sites to link back to 
> /human-resources/index.html and make sure that page is titled "human 
> resources" and has a h1/h2 set to match that specific theme.
> - make sure the site nav goes to that same demarcation page using the 
> same title/htag-matching anchor text
> - add some internal text links to refer people to that same demarcation 
> page with matching context words and anchor text (be your own best friend)
> 
> A more advanced SEO would probably suggest you mine your own traffic 
> logs and find the pages that Google ranks for "human resources", 
> "careers", "jobs" etc and add a section to those (in H tags) that tells 
> visitors that if they are looking for human resources (link) for careers 
> at mycompany (link) they should go to the human resources page (link).  
> In cases where the destnation page for incoming Google referrals 
> on-theme was not important, 301 redirect it to the human resources page.
> 
> Personally, I would do that last step first.
> 
> I hope that helps.
> 
> -=john andrews
> 
> -- 
> -------------------------------------------------------------
> Your web server traffic log file is the most important source of web
> business information available. Do you know where your logs are right now?
> Do you know who else has access to your log files? When they were last
> archived? Where those archives are? --John Andrews Competitive Webmaster
> and SEO Blogging at http://www.johnon.com
> 
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