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[nycphp-talk] Changing your site look - What is the norm

Artur Marnik artur at marnik.net
Mon Mar 9 17:12:21 EDT 2009


According to this craigslist is already dead

I think that if you have dynamic content (updated/added by webmaster or 
users) then you are fine for longer than few years
if you just deliver some information to the user (like most corporate 
pages) then you don't have to change them for years - unless you want to 
introduce new or more fancy technology - like ajax, web2.0 etc

and I am sure that government doesn't have any rule for that - I have 
seen pages 10 or more years old that run perfectly on NN 4.0 :)

Artur



Peter Sawczynec wrote:
> I have never read any exact rule on how often to update
> 
> a website look. But, here is my opinion from my experience.
> 
>  
> 
> First, it is important to keep in mind, that most all web sites
> 
> get technologically stale every single year.
> 
>  
> 
> *Updates < 1 Year*
> 
> Very commercial websites and youth oriented sites (MTV,
> 
> TV shows, shampoo, fast food, bands, high-profile politicians)
> 
> update at least every year. Many aggressive commercial sites
> 
> change 2 or 3X a year.
> 
>  
> 
> *1.5 - 2 Years Is Sensible, Proactive Time to Update *
> 
> If you want to keep the website looking like it is ahead
> 
> of the curve or at least right on the curve; the website
> 
> could use to be updated by 1.5 years. Up to 2 years
> 
> update time is still Okay.
> 
>  
> 
> *3 Years Is Far End of Time to Update*
> 
> Most standard web sites (govt., high end retail,
> 
> associations, accountants, lawyers, real estate, furniture,
> 
> car dealer, local radio station, local politician) start to get
> 
> totally visually stale at about 3 years. And, of course,
> 
> I feel even a 2-year old web site design
> 
> is showing its age.
> 
>  
> 
> *5 Years Is Death*
> 
> It is common though for these types of above noted
> 
> business entities to try to take a website design out
> 
> to 5 years. At 5 years the old design is absolutely expired
> 
> and is hurting the company image, not enhancing.
> 
>  
> 
> Even a  great clean corporate-look web site rigidly
> 
> conformed to a classic design grid and using virtually no
> 
> graphic dingbats of any kind would still need a refresh
> 
> at about 5 years max, I think.
> 
>  
> 
> The site width and height proportions get stale.
> 
> Color scheme gets stale, font choices get stale.
> 
> Even the widths of the columnar layout
> 
> can get stale.
> 
>  
> 
> Warmest regards,
> 
>  
> 
> Peter Sawczynec
> 
> Technology Dir.
> 
> blūstudio
> 
> 941.893.0396
> 
> ps at blu-studio.com <mailto:ps at sun-code.com>
> 
> www.blu-studio.com
> 
>  
> 
> 
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